Your genetics partner
A simpler, more profitable Merino — together.
We don't just sell rams. Every client gets a breeding partner — someone who knows your country, your markets and your goals, backed by data, DNA and 30 years of pedigree.
A member of your genetic strategy.
We work alongside your advisors and classers — at a high level on strategy, or with boots on the ground doing the classing. Whatever the job needs, we're in it with you, like part of your own business.
Andrew and Fred both carry a wealth of knowledge on ASBVs and how they actually work — and how to turn them into a flock that performs on your country, not just on paper.
Four ways we work in your business.
From setting the objective to standing beside you in the auction — the same partnership, end to end.
Set your breeding objective
We build a breeding objective tailored to your environment and matched to your goals — the direction, the traits that matter, and the balance that pays on your country.
Class your ewes
Annual, on-the-ground classing of your ewes — keeping the flock true to the objective, year after year, not just at the point of sale.
Lead major genetic change
Changing direction? We set the new breeding objective and assist the roll-out — including classing up your flock to suit the new strategy, so the change actually lands.
Back you on sale day
Support to analyse the auction team and shortlist to suit your breeding objective, plus help with selection and grades in the auction as required.
Part of the team
Your flock, our numbers — pulling the same direction.
The knowledge behind it
Read straight, from real numbers.
Our advice isn't opinion. It's built on 30 years of data and pedigree, DNA genomics, and a mules-free system we've run for over two decades. Fred and Andrew read ASBVs for a living — and translate them into decisions you can back.
Partner with us
Put the guesswork behind you.
Bring us in as part of your genetic strategy — from the breeding objective to the auction floor. Let's build a simpler, more profitable Merino business, together.